Computational advertising for meaningful brands, the public purpose, and a sustainable ecology: A call for research into a systems approach and modeling …

S Pearson - Journal of Current Issues & Research in Advertising, 2024 - Taylor & Francis
Technology and computation in 2024 are dominated by applications of artificial intelligence
(AI) and large language models (LLMs). The domains of marketing and advertising have …

Machine Learning Algorithms in Enhancing Risk Management Strategies within the Modern Financial Sector

NBA Rahman - Advances in Intelligent Information Systems, 2024 - questsquare.org
The modern financial sector faces numerous challenges in managing risks effectively due to
the increasing complexity and volatility of markets, regulatory requirements, and …

Assessing the Impact of Adversarial Machine Learning Techniques on the Robustness and Reliability of Payment Authentication Systems

K Kumar - International Journal of Applied Machine Learning …, 2024 - neuralslate.com
Payment authentication systems play a critical role in ensuring the security and integrity of
financial transactions in the digital era. With the increasing adoption of machine learning …

MACHINE LEARNING ALGORITHMS FOR ENHANCING SECURITY AND PRIVACY IN CLOUD-BASED AI SYSTEMS

S Kumar - International Journal of Applied Machine Learning …, 2023 - neuralslate.com
The rapid growth of cloud computing and artificial intelligence (AI) has revolutionized the
way organizations process and analyze data. However, the integration of AI systems in …

ENHANCING PAYMENT SECURITY THROUGH THE IMPLEMENTATION OF DEEP LEARNING-BASED FACIAL RECOGNITION SYSTEMS IN MOBILE BANKING …

K Kumari - Journal of Sustainable Technologies and …, 2024 - publications.dlpress.org
The rapid growth of mobile banking and the increasing reliance on smartphones for financial
transactions have brought convenience to users but have also exposed them to various …

Effectiveness of Convolutional Neural Networks in Detecting and Preventing Credit Card Fraud in Real-time Transactions

A Dhungana - Journal of Sustainable Technologies and …, 2024 - publications.dlpress.org
Credit card fraud has become a significant concern for financial institutions and cardholders
worldwide, leading to substantial financial losses and compromised trust in the payment …

ENSURING DATA PRIVACY AND SECURITY IN HEALTHCARE COMPUTER VISION AND AI APPLICATIONS: INVESTIGATING TECHNIQUES FOR …

KB Ismail - International Journal of Applied Machine Learning …, 2023 - neuralslate.com
The integration of computer vision and artificial intelligence (AI) technologies in healthcare
has the potential to revolutionize patient care, clinical decision-making, and medical …

[PDF][PDF] Enhancing User Experiences in Digital Marketing through Machine Learning: Cases, Trends, and Challenges

A Kaponis, M Maragoudakis, KC Sofianos - 2024 - preprints.org
Artificial intelligence is moving at rapid speeds, which clearly affects user interaction with
digital marketing applications. A huge stake for ML is to personalize content, optimize …

The New Frontier in Media: AI-Driven Content Creation for Ad-Supported TV using Generative Adversarial Network

S Ramagundam, N Karne - 2024 7th International Conference …, 2024 - ieeexplore.ieee.org
The use of Artificial intelligence (AI) technology in the content creation to produce creative
aspects like editing, audience analysis, creating ideas, writing copy, etc. The major aim is to …

Payment Fraud Detection Models through the Integration of Behavioral Biometrics and Contextual Data

A Thakur - International Journal of Applied Machine Learning …, 2024 - neuralslate.com
Payment fraud has become a significant concern for businesses and consumers alike, with
fraudulent activities causing substantial financial losses and eroding trust in digital payment …