I define “sensory marketing” as “marketing that engages the consumers' senses and affects
their perception, judgment and behavior.” From a managerial perspective, sensory …

The last forty years of social science research have produced over 12,000 articles on
priming. The range, complexity, and novelty of priming effects are hard to comprehend, let …

From leading authorities, this significantly revised and expanded handbook is a highly
regarded reference in a rapidly growing field. It thoroughly examines the conscious and …

Childhood obesity is a serious global health challenge. Families and consumption are at the
nexus of the problem, as childhood weight issues depend significantly on family-related …

Purpose Sensory experience profoundly impacts consumer cognition and behavior. This
paper aims to illuminate the structure and development of sensory and experiential …

文章站在理论心理学的立场, 从具身的维度, 探讨了认知与身体的可能关系. 文章指出,
自古希腊以来的西方文化中, 二元论思想一直占据主导地位. 柏拉图是二元论思想的最早代表 …

Most of us believe that we are unique and coherent individuals, but are we? The idea of a"
self" has existed ever since humans began to live in groups and become sociable. Those …

Are romance movies more desirable when people are cold? Building on research on
(bodily) feeling-as-information and embodied cognition, we hypothesize that physical …

Virtual tours are distinct from videos and other online communication tools in various ways.
First, they require consumer-controlled interactions and input (eg clicking a mouse), rather …

Abstract [Retraction notice: A retraction for this article was reported in Vol 126 (2) of Journal
of Personality and Social Psychology (see record 2024-62324-003). This retraction follows …