The Role of Brand Image Mediates the Influence of Promotion on Purchase Decisions
Theoretical framework: The theoretical framework for this study illustrates the role of brand
image as a mediating factor in the relationship between promotion and purchase decisions …
image as a mediating factor in the relationship between promotion and purchase decisions …
TÜRK KATILIM SİGORTA SEKTÖRÜNDE MÜŞTERİ MEMNUNİYETİNİ VE SADAKATİNİ ETKİLEYEN FAKTÖRLER
M Sözen, H Meral - Öneri Dergisi, 2024 - dergipark.org.tr
Müşteri ilişkileri yönetimi katılım sigorta şirketlerinin yeni dönemdeki stratejik öncelikleri
arasında kritik bir yer tutmaktadır. Müşteri ihtiyaçlarına ve beklentilerine uygun ürün ve …
arasında kritik bir yer tutmaktadır. Müşteri ihtiyaçlarına ve beklentilerine uygun ürün ve …
The Impact of Peer Influence and Service Quality on Insurance Product Purchase Decisions
MS Laksmi, W Bagia… - International Journal of …, 2022 - ejournal.undiksha.ac.id
Insurance is insurance or agreement between two parties, the first party is required to pay
contributions or premiums while the second party is required to provide guarantees to the …
contributions or premiums while the second party is required to provide guarantees to the …
Impulse buying is affected by store atmosphere and promotion
I Yunus - Point of View Research Management, 2021 - journal.accountingpointofview.id
The research aims at finding and analyze the effect scale of the store atmosphere and the
Promotion on impulse buying at the 3-second store in Gorontalo, whether simultaneously or …
Promotion on impulse buying at the 3-second store in Gorontalo, whether simultaneously or …