Purpose The purpose of this paper is to investigate the influence that social media usage
has on the online purchases of wine and to examine whether objective and subjective …

With the rapid adoption of social media by consumers, it is increasingly important for
retailers to investigate and consider their use and adoption of social media, and to know …

Purpose–The purpose of this paper is to identify and discuss the web-marketing behavioural
models adopted in the wine industry using as case studies several leading Italian wineries. It …

This paper investigates the impact of social media practices on wine sales in US wineries as
perceived by winery owners and general managers. An online survey research …

Purpose–The purpose of this exploratory research paper is twofold. First, to identify how
wine is being talked about within the Twitter environment and second to examine whether …

Purpose–This paper aims to conduct two studies to investigate the use of social media tools
by wineries in Germany and assess the impact of Facebook membership on customers by …

The aim of this article is to analyze the social media effects on enotourism. Two territories of
similar extension and with historical coincidences in their development have been selected …

While recent research has increasingly indicated social media brand communities can bring
about desired benefits for firms, the trade press has cautioned the unsustainable growth …

La evolución tecnológica unida al uso de las tecnologías TICs y otros recursos de
comunicación digitales como la realidad virtual, aumentada y la tecnología 4D están …

Purpose The purpose of this paper is to verify the preferences for the purchase of rosé wine
by Italian and French Millennials, with the aim of allowing Italian companies to acquire …