This systematic review research has two objectives:(a) to identify Green Marketing (GM)
practices related to the key variables of consumer purchasing behavior, and (b) to present a …

The image of environmentally friendly products is often seen as bad, consumer doubt that
environmentally friendly products are really made with environmentally friendly raw …

The primary objective of this scholarly article is to scrutinize the impact of egoistic values,
biosphere values, and altruistic values on environmentally friendly attitudes, with a particular …

现代消费主义起源于20 世纪美国工业设计时期, 其标志是“有计划报废制”
的形成与消费者工程学的确立. 虽然消费主义促进了当时美国经济的发展, 但作为一种企业营销 …

Penelitian ini memiliki tujuan secara empiris menguji pengaruh Green Brand Positioning,
Attitude towards Green Brand, dan Green Brand Knowledge terhadap Green Purchase …

The purpose of this paper is to provide a perspective on the positioning bases of the green
brands present on the organic food market. The research method is the content analysis of …

Tourism sector has developed over the years as one of the main contributors to the nation's
socio-economy. However, the irresponsible behavior of tourists is the leading cause of the …

Pencemaran lingkungan yang terjadi di banyak lini mengakibatkan ekosistem lingkungan
yang terganggu, beberapa penyebabnya antara lain perubahan suhu dan cuaca yang …