Purpose Women's empowerment plays a pivotal role in achieving sustainable and
sustainable development in developed and developing contexts. The present paper …

The paper examined the influence of digital marketing and e-commerce on marketing
performance and sustainability of the small and medium enterprises (SMEs). This research …

This study investigated the effects of entrepreneurial mindset, digital marketing innovation,
and networking on the performance of small and medium enterprises (SMEs) in Indonesia …

Today's business landscape requires understanding the dynamic nature of the product life
cycle (PLC) when making inventory decisions. This paper presented an integrated inventory …

This study examined the influence of three elements of individual entrepreneurial orientation
(IEO), namely innovativeness, risk-taking, and proactiveness on the performance of small …

This study investigates the impact of entrepreneurial orientation and cloud-based ERP
adoption intention on marketing performance. Based on the previous literature, the …

Due to competition, universities in the Bandung Raya metropolitan area have integrated
digital marketing into their curricula. This unique study investigates variables not previously …

This study examined the influence of three elements of individual entrepreneurial orientation
(IEO), namely innovativeness, risk-taking, and proactiveness on the performance of small …

La presente investigación tuvo por objetivo determinar la relación del marketing digital y las
ventas del centro médico Vinali Chiclayo. Fue una investigación básica de diseño no …

Tujuan penelitian adalah mendapatkan bukti empirik dan menemukan kejelasan fenomena,
serta kesimpulan tentang pengaruh orientasi kewirausahaan, digital marketing, relationship …