Internet presence is essential for tourism companies. Health resorts are a tourism resource
of prime importance for the image of a wellness tourism destination. This paper analyses the …

Social media advertising currently has an impactful influence on the customer response
toward a brand or a product. Marketing activities that occur on the brand's social media sites …

Given the extensive utilisation of social media, brands have grown increasingly dependent
on it to build brand equity. As a result, acquiring specific capabilities in the realm of digital …

This study presents a bibliometric analysis of the term" social media marketing" to explore
the growing trends, key contributors, and thematic focus in the academic literature. Social …

The publication of depicts of Prophet (PBUH) in January 2015 by a French magazine
caused a boycott of French products in the Muslim world. Therefore, this study was designed …

This research study highlighted the factors that influence the brand equity strategy of halal
food products. In this study, the researchers have chosen to address the gap in the literature …

This study aims to analyze the effect of social media marketing activities, brand image, brand
awareness, and brand preference on purchase intentions of young e-commerce consumers …

The present study aims to analyze factors of brand equity in the retail stores in Vietnam; to
recognize sub-dimensions connected with the forms of brand equity and thereby study the …

The current study investigates real-time marketing as one strategy for businesses to take
advantage of this social and technologic ecosystem. The challenge of a more social and …

Özet Çalışma, sosyal medya pazarlama aktivitelerinin (SMPA) hızlı moda endüstrisinde
niteliklerini belirlemeyi; marka değeri, tüketici yanıtları ve satın alma niyeti üzerindeki etkisini …