In the last decade, learning from computer-supported collaborative technologies has been
combined with social media (SM) and this has gotten a lot of attention. Also, there is a …

Over one billion people are currently using social media such as social websites (Facebook
Newsroom, 2015); consequently, numerous academic scholars have developed interest in …

The ubiquity of social media has had a profound effect on the way we communicate and is of
significant importance to society and business. Social media tools have helped break down …

COVID-19 ads are gaining people's consciousness rapidly. Many companies are concerned
with determining the new purchase intention of online consumer behavior (PIC) for the next …

Institutions, universities, and schools suspended teaching due to the novel coronavirus
called (COVID-19). Covid19 induced educational authorities in Kuwait to find such …

Purpose Despite the potential of social media in emerging markets (EMs), only a few studies
published in high-quality information systems (IS) journals that have addressed issues …

Not all social media-amplified campaigns that worked in the developed markets succeed in
the emerging markets. For instance, YouTube and Twitter-driven TV advertising campaign …

The potential of social media technology has made its use a daily habit among individuals,
institutions, and communities. However, several studies on technology adoption, especially …

This research aims to examine factors affecting Jordanian consumers' attitude towards
Facebook advertising (entertainment, informativeness, irritation, credibility, peer influence …

Big data is said to provide many benefits. However, as data originates from multiple sources
with different quality, big data is not easy to use. Representational quality refers to the …