In this review, we examine the impact of two key factors of consumer empowerment–choice
freedom and expansion of information--on the choice difficulty consumers experience in …

Wherever consumers envision faraway locations, remember the past, predict the future,
consider the perspective of others, or entertain remote possibilities, their minds extrapolate …

This three‐group between‐subjects experimental research investigates the extent to which
consumer engagement with a social media branded post is directly affected by individuals' …

Combining conceptual perspectives from emerging research on COVID-19, safety-seeking
motivations, and extremeness aversion in choice (ie, compromise effects), we examine how …

As consumers move through their decision journey, they adopt different goals (eg,
transactional vs. informational). In this research, the authors propose that consumer goals …

Consumers prefer larger assortments, despite the negative consequences associated with
choosing from these sets. This article examines the role of psychological distance (temporal …

The services marketing literature has traditionally characterized intangibility as the most
critical distinction between services and goods, but in practice service production and …

When should marketers emphasize attributes or benefits in their communications?
Grounded in construal-level theory, the results of four studies suggest that when a purchase …

The purpose of this study is to determine whether planned or unplanned purchases impact a
consumer's willingness to pay for a subsequent purchase. We investigated the moderating …

Although marketing managers are relying increasingly on customer data, insight into the
best approaches for resolving the personalization–privacy paradox remains limited …