Abstract Electronic Word of Mouth is a form of positive or negative communication related to
products and services that are shared by one consumer after using the purchased product or …

This study is a quantitative study that aims to examine the factors that influence customer
loyalty with customer satisfaction as a moderating variable in the perspective of Islamic …

This study aims to determine the effect of service quality, trust, brand image and customer
satisfaction on Edwin Jeans Indonesia's customer loyalty on Shopee e-commerce. The …

Abstrak Buku Produk dan Merek (Suatu Pengantar) ini menjelaskan tentang produk dan
jenis-jenisnya, apa itu daur hidup produk. Lalu bagaimana langkah dalam pengembangan …

Currently the marketplace is competing for a strong positioning in the minds of its customers.
Companies show business by presenting brand ambassadors, brand awareness, brand …

This study examines how brand familiarity and signature affect brand attitude. The urgency
in this study was discovering a research gap with the presence of brand familiarity variables …

Repurchase Intention of Tokopedia Customers: An Overview of The Effect of Brand Image and
Electronic Word of Mouth Through Custo Page 1 JEM17: Jurnal Ekonomi Manajemen Volume 9 …

The rapid development of technology has an impact that can be seen from changes in
people's lifestyles. Some marketers take advantage of this technological development by …

Strategi pemasaran memainkan peran penting dalam bisnis untuk mencapai tujuan bisnis
yang tepat. Strategi pemasaran yang tepat banyak digunakan dengan cara memasangkan …

Currently, facial and body skin care products are developing very rapidly, many new
skincare products have emerged because skincare is a series of products used to treat skin …