There are many publications focusing on diverse aspects of marketing research for organic
products. However, so far there have been very few attempts to provide an overall synthesis …

Farmers markets are an important direct-to-consumer market that enables non-farmers to
purchase locally, and often sustainably, grown produce and products. This interaction is …

This study assesses consumer motivations for attending farmers' markets through in-person
survey data. Results indicate that consumers attend primarily to purchase fresh produce …

This study examines consumer preferences and willingness to pay (WTP) for organic and
eco-friendly peaches, Prunus persica L., over conventional peaches in Utah. Data were …

This study uses a conditional logit with systematically varying parameters model to analyze
consumer survey data collected at farmers' markets in Utah. The purpose of this study is to …

Abstract Information regarding optimizing greenhouse agriculture and use of hydroponic
media for produce growth is lacking. We examined the difference in yield at high, medium …

This study examines consumer willingness to pay (WTP) for packaged ice cream with local,
private label, and national brands at the retail level. Data were collected through in-person …

Differentiating products through labeling has been shown to be an effective strategy for
increasing market share and pricing over undifferentiated products. This study examines …

Previous research mainly focuses on the impact of locality information/labels on consumer
preference as a credence attribute that is not observable even after purchasing the products …

Alternative food networks continue to get more and more attention from consumers who
have been traditionally oriented on conventional retail environments. The aim of this paper …