Short videos have been increasingly in demand recently while also holding promise for
tourism marketing. Many destination management organizations have tried to make short …

Documenting and sharing individual museum visits flourishes on social media. However,
little research exists about how peer-generated content cues shape prospective visitors' …

Over the last decade, destination marketers and Destination Marketing Organizations
(DMOs) have increasingly invested in Web 2.0 technologies as a cost-effective means of …

Social network sites (SNS) have recently become an active ground for interactions on
contested and dissonant heritage, on the heritage of excluded and subaltern groups, and on …

This study explores dimensions of heritage tourism experiences utilizing the user-generated
content (UGC) on a travel sharing website and offers insight for understanding the factors …

Purpose Archaeological heritage tourism has great potential for development in numerous
destinations. However, literature on archaeological heritage tourism is scarce and empirical …

This paper explores the intersection between sustainability and social media activity by
studying how user-generated content (UGC) creation enacted and communicated social …

Alpine tourism is one of the most popular forms of travel. Despite the prominence of
information and communication technology in shaping travel perceptions and behaviour, a …

Purpose The study aims to assess and find out the preference of street-foods amongst the
foreign tourists visiting India. It will also discuss in detail the important factors that lead to the …

Storytelling has been prevailing in the tourism industry and considered as an effective
communication tool. However, the knowledge of what and how stories connected to …