An increasing number of companies have created branded apps to communicate with and
satisfy the needs of target audiences. The interactive features of smartphone apps …

This study extends the “Uses and Gratifications” approach (U&G) from a web context to a
new one, ie mobile applications. It seeks to investigate the effect of the key benefits …

Not every branded app can successfully draw consumers' attention and continued usage.
Although smartphone apps are effective tools for retaining customers, few studies have …

The increasing use of mobile applications have been escalating with the increasing use of
smartphones. In the present study, we examine (a) the adoption behavior of mobile apps …

Level of smartphone usage can be used as an indicator of technological progress of a
region. This study aims to explore and make user satisfaction model for e-learning using …

The purpose of this research paper is to ascertain what factors are responsible for the
increase or decrease in the customer loyalty and customer satisfaction while using Pakistani …

The recent years have seen an exponential rise in the mobile application space.
Organizations strive to be present in this space for interacting with the customer. In this light …

This paper presents a formative measurement model of user experience (UX). The study
took place in the context of conducting several UX experiments with users of a mobile cloud …

The use of mobile applications (MA) and social media (SM) platforms is reshaping the
access to the internet. This study aims to analyse if consumers prefer to use a MA/SM …

The concept of a cashless society has received increasing attention due to the prevalence of
cashless transactions and the circulation of digital currency. The benefit of a cashless …