Corporate social responsibility and patronage intentions: The mediating effect of brand credibility

HM Abu Zayyad, ZM Obeidat… - Journal of Marketing …, 2021 - Taylor & Francis
Corporate social responsibility (CSR) is a vital construct in the banking industry due to its
influence on brand credibility, positive word of mouth, and repeat purchases. The purpose of …

Measuring the impact of corporate social responsibility practices on brand equity in the banking industry in Bangladesh: The mediating effect of corporate image and …

M Hafez - International Journal of Bank Marketing, 2018 - emerald.com
Purpose The banking industry in Bangladesh is now conducting business under the growing
pressure to conform to every aspect of corporate social responsibility (CSR) for the welfare …

Rippling effect of corporate governance and corporate social responsibility synergy on firm performance: The mediating role of corporate image

KK Ledi, E Ameza–Xemalordzo - Cogent Business & Management, 2023 - Taylor & Francis
There is a lack of consensus on how corporate governance and CSR relationships manifest
across different institutional contexts especially within emerging economies, despite the …

How corporate social responsibility initiatives in social media affect awareness and customer engagement

SMC Loureiro, J Lopes - Journal of Promotion Management, 2019 - Taylor & Francis
The aim of this study is to explore if organizations that engage stakeholders in social media
with co-creative approaches (allowing them to be active participants and decision-makers in …

Unlocking the potential of CSR: An explanatory model to determine the strategic character of CSR activities

G Mochales, J Blanch - Journal of Business Research, 2022 - Elsevier
Expectations about the fact that companies should take a proactive interest in societal and
environmental issues have significantly increased over the last decades across key …

Impact of a retailer's CSR activities on consumers' loyalty

D Louis, C Lombart, F Durif - International Journal of Retail & …, 2019 - emerald.com
Purpose The purpose of this paper is to study the impact of the main dimensions of a
retailer's corporate social responsibility (CSR) activities (philanthropic activities, respect for …

Markenführung Weiterdenken: Mehr Verantwortung übernehmen

C Burmann, S Barth - Marketing Weiterdenken: Zukunftspfade für eine …, 2020 - Springer
Zusammenfassung Das Vertrauen in Marken ist durch vielfältige Skandale und Krisen
erschüttert–auch weil sich einige Unternehmen und Marken ihrer sozialen und …

[PDF][PDF] Impact of destination social responsibility on destination brand equity and revisit intention at destinations in the Southeast region, Vietnam

PNK Khanh, NT Long - GeoJournal of Tourism and Geosites, 2023 - ibn.idsi.md
This study aims to examine the impact of destination social responsibility on destination
brand equity and revisit intention at destinations in the Southeast region, Vietnam …

The sustainability in alcohol consumption: The “drink responsibly” frontier

B Farace, A Apicella, A Tarabella - British Food Journal, 2020 - emerald.com
Purpose The excessive consumption of alcohol in numerous countries in the world,
combined with the progressively younger age of the consumers, made it necessary for …

Impact of CSR on non-financial performance and the mediating role of trust and reputation: Indian manufacturing employees' perspectives

SA Dasgupta, M Bhatia, U Singh, A Ray - International Review on Public …, 2022 - Springer
This paper aims to explore the impact of corporate social responsibility (CSR) activities on
non-financial performance of manufacturing firms in eastern India. It also attempts to assess …