Bridging the trust gap in influencer marketing: Ways to sustain consumers' trust and assuage their distrust in the social media influencer landscape
While consumers' trust in social media influencers (SMIs) has spurred the growth of
influencer marketing, consumers have come to distrust what these SMIs say recently …
influencer marketing, consumers have come to distrust what these SMIs say recently …
Social media marketing influence on Boutique Hotel customers' purchase intention in Malaysia
As of January 2020, global social media users have exceeded 3.8 billion, accounting for
49% of the world's total population. Internet and social media have become an …
49% of the world's total population. Internet and social media have become an …
Influencer Marketing and Purchase Intention: Mediating Role of Influencer Trustworthiness
A Abbas, AS Salim - Transnational Marketing Journal, 2023 - transnationalmarket.com
The core objective of this investigation is to investigate and assess the efficacy of influencer
marketing in Saudi Arabia through an analysis of the associations between crucial variables …
marketing in Saudi Arabia through an analysis of the associations between crucial variables …
Development of a conceptual framework for relationships between social media marketing and intentions to stay at five-star hotels
Data shows that social media users continue to increase worldwide, particularly in
Indonesia, and the time they spend accessing social media. There are 191.4 million active …
Indonesia, and the time they spend accessing social media. There are 191.4 million active …
Online etkileyicilerin kaynak güvenilirliği ve Planlı Davranış Teorisi etkileşimi: Mmobilya sektörü üzerine bir araştırma
D Livdumlu, M Ünsalan - 2024 - acikerisim.nevsehir.edu.tr
Son yıllarda bilişim teknolojisinde yaşanan gelişmeler, internete erişimin kolaylaşması ve
internet hızının çok yüksek seviyelere gelmesi, ürün pazarlama stratejilerinin …
internet hızının çok yüksek seviyelere gelmesi, ürün pazarlama stratejilerinin …
Kerangka Konsep Hubungan Antara Pemasaran Media Sosial Dengan Niat Menginap Di Hotel Berbintang
Data menunjukkan bahwa pengguna media sosial terus meningkat di dunia maupun
Indonesia begitu juga dengan waktu yang mereka gunakan untuk mengakses sosial media …
Indonesia begitu juga dengan waktu yang mereka gunakan untuk mengakses sosial media …