The current research aims to bridge the gap in the literature by examining the attributes and
preferences of potential political leaders who may receive endorsements from political …

In recent years, democratic societies have relied heavily on online news to enlighten the
public on current issues in politics. This study investigates voters' gratification in using online …

The paradigm of the election campaign has shifted around the world. Artificial Intelligence
and Machine‐Learning are now dominant over traditional ways of the election campaign …

With the upcoming 2024 Pakistani elections, digital political marketing campaigning has
become a central battleground. In this particular context, this research undertaking …

This research article examines how social media influences how young adults engage in
politics. The study examines the connection between political behaviour and social media …

The influential role of Twitter and Radio place in affecting the election results around the
world. Politicians, political scientists, and journalists often debate the role of Twitter and …

Purpose: The primary purpose of this study is to understand how tourism companies are
engaged in Corporate Social Responsibility (CSR) initiatives during “Hajj and Umrah” to …

This study explores the intersection of cognitive psychology and consumer behavior through
the lens of neuromarketing techniques. The primary objective is to understand how cognitive …

A Comprehensive Study of Neuro Marketing Page 29 Chapter 1 A Comprehensive Study of
Neuro Marketing Techniques Muhammad Younus ID https://orcid. org/0000-0001-9654 -1546 …

The use of AI has now experienced significant developments compared to previous times,
especially in the current digital era. Pemilu. AI is present as a digital political platform that …