This paper aims to build a predictive model that assesses how a healthy lifestyle affects
different dimensions of perceived value (quality, social value, emotional value, and …

India is witnessing a dual transformation marked by technological advancements and a
surge in entrepreneurial activity following the launch of various e-governance schemes and …

Purpose: This study aimed to examine the mediating role of three antecedents of the theory
of planned behavior (TPB) between the new environmental paradigm (NEP) and purchase …

In the ever-changing marketing landscape, gaining customer attention and influencing
purchase decisions necessitates inventive techniques. Traditionally, marketing has aimed to …

Social media has completely revolutionized how companies promote their products and
engage with their target audience. Traditionally, platforms like X (formerly Twitter) were used …