Travelling is a combination of journey, transportation, travel-time, accommodation, weather,
events, and other aspects which are likely to be experienced by most of the people at some …

Tourists with dissimilar cultural backgrounds think and behave differently. Precisely
capturing and correctly understanding the cultural difference will help tourism managers …

The development of digital media has led to the emergence of live streaming, a service
system that involves multiple parties coexisting, including platforms, spectators, and …

Extant studies examining emotional labor and job satisfaction have generally been limited
by examining only surface and deep acting. This study builds upon extant studies by …

Emotional reactions and transmissions are crucial to host-tourist interaction yet lacking in
research, particularly from the host viewpoint. To deepen understanding of host-tourist …

This study investigates the attributes that influence tourists from different cultures by
analyzing a big data set of online reviews. The findings highlight the differences between …

Purpose This study aims to examine the impacts of restaurant servers' actions on the
customers' emotional contagion and the impacts of customers' emotional contagion on their …

As the concept of large retail stores gains ground in India, the practice of Visual
Merchandising as a critical form of product and retail marketing is growing exponentially …

Restaurant server income is predominantly composed of tips received from guests and the
minimum server wage received from restaurants. Grounded in equity theory, this study …

This study investigates the characteristics and flexibility of QR and its impact on consumers'
intention to pay tips in the restaurant. Through Prolific, we collected 325 consumers' …