Over the past two decades, scholarly interest in employer branding has strongly increased.
Simultaneously, however, employer branding research has developed into a fragmented …

Aim/purpose–This paper systematically reviews the literature of employer branding (EB) and
employee-based brand equity (EBBE) using the Application Programming Interface (API) …

Through the lens of hospitality, an industry with chronic retention issues, this article seeks to
stimulate reflection on labor-intensive industries and how we can reimagine their responses …

Purpose The latest research in the field of employer branding highlights a mix of marketing
principles and recruitment practices, based on the concept that, just as customers have …

Employer branding factors as promoters of the dimensions of employee organizational
commitment Page 1 Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=rero20 …

Forward-looking firms are increasingly viewing markets as malleable and plastic systems
that can be influenced. Hence, they are engaging in market-shaping to proactively augment …

Problem Across all sectors, leadership decision-makers question how to professionally
develop leaders who foster cohesive, collaborative, and high performing workforce …

Escalating research on corporate branding and corporate reputation point to a potential
correlation between the manner in which employees deliver the organisation's brand …

Building on systems theory and its applications in tourism management, we introduce the
natural science evolutionary 'endosymbiosis theory'to interpret the inter-dependencies of …

Purpose–The purpose of this paper is to examine the relationship between an employer's
brand image (ie symbolic and functional attributes) and job seekers' attraction to the firm …