Background: Knowledge, perceptions and prescribing behaviour are key to antibiotic
prescribing. The aim of this paper is to systematically review this. Method: An extensive …

BACKGROUND: The pharmaceutical bill is increasing at an alarming rate. The physician
practice variation has a pronounced effect on healthcare spending. A number of factors can …

Background Prescription drugs constitute the primary source of revenue for the
pharmaceutical industry. Most pharmaceutical companies commit a great deal of time and …

People are getting smarter and more selective to use quality healthcare services concerning
with sustainability of their mental and physical health. Understanding the behavioral patterns …

Background The pharmaceutical industry invests heavily in promotion, and it uses a variety
of promotional strategies to influence physicians' prescribing decisions. Within this context …

Background Exploring the effect of different marketing mix strategies on physicians'
prescribing practices is important due to its positive effect on the management of patients' …

Background Understanding the perceptions and attitudes of physicians is important. This
knowledge assists in the efforts to reduce the impact of their interactions with the …

Prescription decision making is a complicated phenomenon influenced by many factors
including drug strength, the patient's context, prescriber characteristics, health facilities …

Purpose The purpose of this paper is to examine reported literature on the influence of
medical representatives (MRs) and other promotional tools on drug prescribing behaviour …

Using theory of planned behaviour, this study seeks to examine the effect of health
practitioner's interaction with pharmaceutical sales representatives on their prescription …