Little is known about the content, promotions, and individuals in cigar-related videos on
TikTok. TikTok videos with large cigar and Swisher Sweets-related hashtags between July …

The goal of this study is to comprehensively analyze the dynamics and structure of TikTok
research since its initial development. The scholarly composition of articles dealing with …

This paper analyzes the effect of digital marketing and cluster membership on the
entrepreneurship and performance of dental clinics in Colombia. The use of different digital …

Businesses are advertising on TikTok by using brand influencers to create awareness,
promote, and sell products. Using the lens of the social influence theory, this study …

Short-video social media is becoming a major advertising tool in the digital age. Covert
advertising is increasingly used as a major strategy to effectively promote a product. This …

The research investigates the impact of Google Adwords Advertising and Social Media
Marketing on the interest to register (enrollment) and enrollment decisions of potential new …

The objective of this study is to examine Indonesian libraries' TikTok accounts. The research
was carried out on 12 TikTok accounts with a total of 688 posts to gain a better …

As video platforms such as Douyin, also known as TikTok's Chinese version, continue to
grow, there is an increasing interest in the study of green advertising videos to understand …

Instagram is one of the most popular and widely used social network platforms. It is used as
a digital tool to connect with other users and also to share information and influence them for …

TikTok has become a useful tool for businesses eager to capitalize on the platform's
expanding user base. Mothers have been using TikTok to share their experiences raising …