Recently, with increasing customer awareness about environmental issues, guests staying
in hotels and potential consumers are more and more concerned about environmentally …

In the green marketing literature, environmentally sustainable practices (ESPs), green
perceived value (GPV), as well as customer citizenship behavior (CCB) have not received …

In the twenty-first century, the surge in natural resource consumption and climate change
has necessitated stringent measures to ensure ecological integrity and corporate …

Purpose: This paper explores the variable of Green Human Resource Management (Green
HRM) in creating job satisfaction and organizational commitment at Small and Medium …

Purpose The purpose of this study is to measure the effect of initiating corporate social
responsibility (CSR) in a service-based company (Pasargad Bank in Tehran) on customers' …

Currently, the hospitality industry is related to environmental issues, generating both positive
and negative impacts for the earth. Tourists are interested in staying and spending money in …

Understanding the factors and motivations that drive consumers to engage in eco-friendly
behavior within the realm of social commerce is essential to provide insights into crafting …

Purpose The purpose of this paper is to assess green marketing as an influential factor in
the purchase of real estate. In this study, the consumer citizenship behaviour of young …

A vibrant international literature exists around the sustainable practices adopted by
accommodation service establishments in the Global North. Literature on sustainability …

Examining today's tourism, we should recognize the appearance and intensification of
socially and environmentally undesirable side effects of tourism. A change is necessary in …