The growing use of social media among Internet users produces a vast and new source of
user generated ecological data, such as textual posts and images, which can be collected …

Artificial intelligence (AI) is (re) shaping communication and contributes to (commercial and
informational) need satisfaction by means of mass personalization. However, the substantial …

Artificial intelligence (AI) is (re) shaping strategy, activities, interactions, and relationships in
business and specifically in marketing. The drawback of the substantial opportunities AI …

With currently over one billion monthly active users, the Chinese social media and
multipurpose application WeChat (, Wēixìn, micro-message) has become one of the world's …

People make decisions and take actions to improve their viability everyday, and they
increasingly turn to artificial intelligence (AI) to assist with their decision making. Such trends …

Marketing is the functional area primarily responsible for driving the organic growth of a firm.
In the age of digital marketing and big data, marketers are inundated with increasingly rich …

In today's turbulent business environment, customer retention presents a significant
challenge for many service companies. Academics have generated a large body of research …

The authors present empirical evidence that borrowers, consciously or not, leave traces of
their intentions, circumstances, and personality traits in the text they write when applying for …

Interactions between an intelligent software agent (ISA) and a human user are ubiquitous in
everyday situations such as access to information, entertainment, and purchases. In such …

Social media is popular in our society right now. People are using social media platforms to
purchase various products. We collected the data from various social media platforms. We …