Today, having a commitment to nature and the principles of sustainability and emphasis on
environmental protection is part of the business strategy. Creating a strong and lasting …

The aim of this study was to design a university branding model and identify its antecedents
and consequences. Accordingly, the discourse of qualitative research and the Theory …

The aim of this study was to identify and rank the factors affecting the brand promotion of
higher education institutions in Yazd province using fuzzy cognitive mapping technique. The …

امروزه داشتن تعهد به طبیعت و اصول پایداری و تاکید بر روى حفظ محیط زیست، به عنوان بخشی
از استراتژی کسب و کار است. ایجاد یک رابطه قوی و پایدار بین مصرف کننده و برند سبز …‎

Extended Abstract Abstract Financing higher education is one of the main concerns of
science and technology policy makers. Due to the increasing limitations of the public budget …