Uncovering the dimensions of servicescape using mixed method approach–A study of beauty salons

N Kampani, D Jhamb - Benchmarking: An International Journal, 2021 - emerald.com
Purpose The purpose of this study aims to explore the dimensions assessing the
servicescape of beauty salons and provides suggestions to improve the salon's …

Psychographic profiling of prospective organic skin care product users

R Sharma, R Narang - Global Business Review, 2024 - journals.sagepub.com
Global organic skin care market is expected to be valued at₹ 159 billion by 2027. Asian
countries are the most sought after by organic skin care brands due to increasing preference …