The use of partial least squares structural equation modeling (PLS-SEM) as a means to
analyze complex interrelationships between latent variables and their indicators (Hair et al …

Understanding the behavior of student spectators is crucial for effectively promoting college
sports events, as it is an emerging sector of the sports tourism industry. This study examined …

Abstract The Ministry of Tourism and Creative Economy (Kemenparekraf) of the Republic of
Indonesia is aggressively promoting tourist destinations with various policies after confirmed …

Dark events are frequently analyzed in terms of their social and political contexts and this is
especially true in the case of dark commemorative events, linked to national tragedies, wars …

Purpose This research aims to empirically test the boundary conditions under which the
archetype-based narrative structure of storytelling brand advertisement through internal …

Purpose—This study aims to acquire a comprehensive understanding of how social media
platforms contribute to the process of destination branding by identifying major themes in the …

Purpose Brand storytelling is an effective marketing tool. However, when choosing whether
to tell more or tell less, it remains unclear which of these two narrative styles is most …

Purpose In this study, the effects are investigated of brand and product storytelling on
customer assessments of perceived attitude, quality, experience, recommendation and …

In a world where food insecurity and food waste paradoxically coexist, the rejection of
aesthetically imperfect yet edible produce significantly contributes to food waste. This study …