The purpose of this paper is to identify and rank the significant factors that influence
customer experience in bancassurance. The paper also aims to develop future research …

Design/Methodology/Approach–The study is based on primary data collected using a
structured questionnaire from customers buying life insurance policies from SBI Life through …

The purpose of this paper is to systematically review the literature published on the various
aspects of service quality in the healthcare industry. The study is based on secondary …

Bancassurance is a new concept where bank and insurance company collaborate to sell
insurance through bank's distribution networks. After liberalization, the financial industry has …

Bancassurance is the term assimilating a lot of potential gains for both banks and insurance
companies. Being a convention, there is still a high scope to attain success in the financial …

The study attempts to investigate the customers' perception towards bancassurance
channel. Customers' perception towards bancassurance is studied by considering six …

Bancassurance refers to the banks and insurance companies integrate either in the form of
referral, corporate agent or through joint ventures to sell insurance policies of the …

Purpose: The purpose of the study is to assess the customers' perception regarding empathy
exhibited by the bancassurance channel and factors affecting it. Design/Methodology …

Bancassurance has evolved as a strong distribution channel in India. Bancassurance
means that the insurance company and the bank come together to offer insurance products …

Purpose–This study attempts to investigate bancassurance channel experience with respect
Insurance Company. Design/Methodology/Approach–The study is based on primary data …