This article provides the first systematic literature review specifically about consumer-brand
relationship types since the foundational paper on brand relationships was published in …

This mixed-methods study conceptualized and developed a scale to measure vicarious
nostalgia in heritage tourism. Based on a comprehensive literature review, vicarious …

This study aims to examine the role of nostalgia in influencing consumers' loyalty intentions
at traditional restaurants in China. Data was collected from 1082 consumers at three …

With a long history and strong culinary heritage, time-honored restaurants are often
associated with the phenomenon of nostalgia. However, research on nostalgia and …

Numerous time-honoured brands have been authenticated by governments and other
organizations; however, there is little understanding of this special but important type of …

The augmented reality smartphone game Pokémon Go is one of the biggest commercial
successes in the last years, posing the question concerning the factors contributing to the …

This study evaluated the cross-cultural generalizability of the Nostalgia Scale for Sport
Tourism (NSST), which was originally developed and examined in the context of football …

Digitalization can help suppliers cut ties with their intermediaries and offer products directly
to consumers. Such a digital disintermediation strategy likely affects both digital and non …

This experimental study explores how game experience differs between players with
different gameplay histories within the same game universe. We are interested in how …

When companies delete brands, devoted, yet unhappy consumers experience
psychological reactance and initiate brand resurrection movements (BRMs) to bring their …