This research investigates the impact of digital technology, via Fin-Tech challenger banks on
banks' business models. Fin-Techs are exerting a pervasively disruptive influence on bank …

This paper briefly presents some aspects related to the way banks may use digital and
social technologies to enhance their customer engagement and loyalty. In the first part of the …

The Wuhan COVID19 disease in China turned a worldwide pandemic in 2020. It disrupted
normal ways of life; caused collateral damage across the globe; and altered traditional …

The banking industry in Ghana has seen tremendous growth in recent times. This
exponential growth has led to high levels of competition and necessitated that all banks …

Neuromarketing is one of the newer tools that banks are increasingly using in their
marketing in order to fight for a larger number of their clients. Responses provided by 99 …

1 Since Schumpeter's (1943, p. 83) famous assertion that “creative destruction is the
essential fact about capitalism”, the concept of innovation has often been perceived as a …

The paper presents a complex analysis regarding a top European priority: European SMEs
and their access to finance. The first part of the paper reflects the macroeconomic situation …

The article presents the changing context of the banking sector, concerning the
technological evolution and digitalization processes that occur in the financial market and …

Banking leaders who fail to implement social media data-driven marketing strategies lose
opportunities to increase customer market share through customer acquisition and retention …

The starting question in the paper is: how should the organization set itself up in the process
of internal communication in order to conduct its workflow more efficiently, remain unique …