Purpose The purpose of this paper is to develop a model to measure the impact of brand
experience in the hotel industry, on word-of-mouth (WOM) recommendations while …

This study empirically builds a conceptual model that describes the effects of brand
attachment, selfimage congruence, and brand experience on purchase intention. The focus …

The use of e-commerce has exploded due to the impact of COVID-19. People with no
experience in e-commerce prior to the COVID-19 pandemic began online shopping for their …

The purpose of this study is to explore how publications on social media related to hotel
experience influence key customer purchasing behaviour variables, thereby extending …

This study aims to analyze the effect of brand experience and emotional attachment on
brand trust and brand loyalty in Mawar Sharon Church in West Surabaya. Currently, the …

Perkembangan teknologi merubah mode bisnis ritel. Awalnya, perusahaan hanya
mengandalkan saluran tradisional (brick and mortar), yang kemudian berubah menjadi …

The current research was conducted with the aim of providing a model of consumer
behavior in creating brand attachment, emphasizing the packaging component of food …

This research aimed to identify and rank factors affecting customer experience for
purchasing luxury brands. Therefore, a phenomenological approach was used in the …

O Marketing Territorial assume um papel de elevada importância na afirmação dos
territórios, não só ao nível do turismo, mas também a nível social, económico e cultural em …