Development and amplification of effective, culturally resonant, trustworthy, and evidence-
based public health communication are urgently needed. Research evidence, theory, and …

Live-stream shopping is developing rapidly, but the sales levels of live streaming products
vary by different hosts. How to increase the sales volume of live streaming products has …

Travel live streaming's growing popularity among viewers provides unprecedented
opportunities for live streamers. This study explores the persuasive linguistic styles of travel …

Managing collective action issues such as pandemics and climate change requires major
social and behavioral change. Dominant approaches to addressing these issues center …

Emerging research has demonstrated that the effects of climate change communication are
influenced by the message recipient's perceptions of the message source. In the present …

Recent years have seen an increased research interest in the determinants of public trust in
science. While some argue that democracy should be the political regime most conducive to …

Effecting policy change is a key strategy in tackling wider determinants of health. In England,
public health sits within Local Authorities (LAs) and responsibility for ensuring health is …

Climate change is a global environmental issue that requires large-scale policy change and
coordinated societal change to virtually all sectors of the current socio-economic system in …

Throughout the COVID-19 pandemic, the Taiwanese government has been able to retain
legitimacy through prompt action and the use of multimedia to inform the public of prevention …

Who and what messages are more suitable for health ads: the combined influence of endorsers
and message framing on visual attention and ad effectiveness | Emerald Insight Books and …