Towards normalization of women's football in Spanish sports journalism: Analysis of 2021 UEFA Women's Champions League final broadcasts

R Martínez-Corcuera, X Ginesta… - Communication & …, 2024 - journals.sagepub.com
This research focuses on the audiovisual broadcasts of the UEFA Women's Champions
League final won by FC Barcelona in 2021. The primary aim of this study is to analyze …

Corporate social responsibility and football clubs: the value of environmental sustainability as a basis for the rebranding of real Betis Balompie in Spain

G Lobillo Mora, X Ginesta, J de San Eugenio Vela - Sustainability, 2021 - mdpi.com
On October 2020, Real Betis Balompié, a football club located in Seville (Andalucia),
presented the Forever Green programme, a global programme of Corporate Social …

Football fans as place ambassadors: analysing the interactions between Girona FC and its fan clubs after its purchase by city football group (CFG)

X Ginesta, J de San Eugenio - Soccer & Society, 2023 - Taylor & Francis
The objective of this article is to analyse the relationship between 'place identity'and the
configuration of the identity of Girona FC fans, a franchise of the City Football Group (CFG) …

[PDF][PDF] Football and nation branding: A case study of Saudi Arabia's strategy for global football recognition

K Satish, XG Portet, JSE Vela - adComunica, 2024 - researchgate.net
La gestión de la marca-país cobra cada vez más importancia para la reputación
internacional de los países. Desde 2018, Arabia Saudí se ha embarcado en un viaje para …

The influence of North American ownership on the business, management, and communication model of spanish professional football: A case study of Real Club …

X Ginesta, NI Faedo - Communication & Sport, 2023 - journals.sagepub.com
The objective of this article is to analyze the changes in the management model of RCD
Mallorca, a LaLiga football club, with the arrival of a new, North American majority …

David against Goliath: Diagnosis and Strategies for a Niche Sport to Develop a Sustainable Fan Community

G Sanahuja-Peris, V Agulló-Calatayud, R Blay-Arráez - Sustainability, 2021 - mdpi.com
Pilota, played using the hands, is a niche sport with origins dating back to Greco-Roman
times. In the Valencian region of Spain, an indigenous version of the sport is played with …

Deporte y TikTok: tipología de contenidos de los deportistas españoles en los Juegos Olímpicos de Tokio 2020

SA Montesinos, FJZ Saborit… - … Revista Internacional De …, 2023 - revistascientificas.us.es
TikTok se ha revelado en los últimos años como la red social de mayor crecimiento. El
contenido de entretenimiento, el consumo de vídeos cortos, la proliferación de creadores de …

Cap a una Superlliga europea? La desigualtat econòmica i mediàtica i el desequilibri competitiu en l'era del futbol global

J Badia Perea - 2022 - ddd.uab.cat
Las Ciencias Sociales han tomado el deporte como materia de estudio para explicar las
transformaciones sociales. Entre todas las disciplinas deportivas, el fútbol ha sido la …

Dialogue between fans and their clubs in the Premier League and La Liga and the extent of the fans' influence opportunities. A methodological analysis following the …

G Sanahuja-Peris, X Ginesta - Soccer & Society, 2024 - Taylor & Francis
For several decades, economic and media interests have been pressuring actors in the
European football ecosystem. One example is the consolidation of supporters' trusts and the …

Football and the city: A sports place branding perspective of Barcelona and Manchester

X Ginesta, C Viñas - The Geopolitical Economy of Sport, 2023 - taylorfrancis.com
This chapter analyzes the city brand positioning of Barcelona and Manchester–two cities
that share a vector that unites them and forces them to constantly compare: their passion for …