The Effect of Social Media Influencers on Brand Trust and the Moderating Role of
S Asad - Market Forces, 19 (1), 01, 2024 - kiet.edu.pk
Firms need help retaining and attracting new customers in the prevailing competitive era.
Therefore, besides other strategies, they have started using social media influencers to …
Therefore, besides other strategies, they have started using social media influencers to …