Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
While consumer engagement (CE) in the context of artificially intelligent (AI‐based)
technologies (eg, chatbots, smart products, voice assistants, or autonomous cars) is gaining …
technologies (eg, chatbots, smart products, voice assistants, or autonomous cars) is gaining …
Social influence in online retail: A review and research agenda
There are numerous factors affecting online retail behavior, which are discovered in the last
two decades, but no previous study has compiled the scientific literature on social influence …
two decades, but no previous study has compiled the scientific literature on social influence …
Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention-Privacy the Achilles heel
Effective interactions are essential for retail brands to progressively nudge consumers
towards purchase. While social media provides the platform for brands to directly connect …
towards purchase. While social media provides the platform for brands to directly connect …
Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective
While the debate on online service failure and recovery strategies has been given
considerable attention in the marketing and information systems literature, the evolving …
considerable attention in the marketing and information systems literature, the evolving …
[HTML][HTML] Luxury fashion brand customers' perceptions of mobile marketing: Evidence of multiple communications and marketing channels
Previous studies have addressed some of the issues of customers' perceptions of mobile
marketing, particularly the affordances of multiple communications and channels. Despite a …
marketing, particularly the affordances of multiple communications and channels. Despite a …
Social influence and stakeholder engagement behavior conformity, compliance, and reactance
Following the proliferation of customer engagement behavior research, rising interest is
observed in marketing‐based stakeholder engagement behavior, which covers any …
observed in marketing‐based stakeholder engagement behavior, which covers any …
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Digital platforms develop and offer opportunities in the form of online brand communities
(OBCs) to interact and engage customers with the brand, which might lead to brand loyalty …
(OBCs) to interact and engage customers with the brand, which might lead to brand loyalty …
An Artificial-Intelligence-Based omnichannel blood supply chain: A pathway for sustainable development
We formulated and tested an innovative omnichannel blood supply chain (OBSC) model
based on artificial intelligence (AI) using inputs raised in semi structured interviews …
based on artificial intelligence (AI) using inputs raised in semi structured interviews …
Examining user-generated content, service failure recovery and customer–brand relationships: an exploration through commitment-trust theory
Purpose User-generated content (UGC) and service failure have attracted considerable
marketing inquiry over the last two decades. Previous studies primarily focused on the …
marketing inquiry over the last two decades. Previous studies primarily focused on the …
Managing creativity in the age of data-driven marketing communication: A model for agencies to improve their distribution and valuation of creativity
Whereas the need for integrated marketing communication has been given considerable
attention by researchers in recent decades, the integration of creativity into integrated …
attention by researchers in recent decades, the integration of creativity into integrated …