By integrating the management literature within the marketing field, this study draws on
ambidexterity theory and marketing co-creation and service dominant (SD) logic, to develop …

Despite the well-recognized importance of interaction orientation, limited studies have
investigated its boundary conditions from the frontline employees' perspective. To address …

Purpose This study aims to extend the much-held strategic entrepreneurial orientation
stance and conceptualized it as a psychological disposition of small-and medium-scale …

Firm survival in dynamic software markets depends on collaboration with ecosystem
complementors and exploitative and/or explorative innovation. Such activities have been …

Purpose This study aims to explore how to overcome and address the loss of exploratory
innovation, thereby achieving greater success in exploratory innovation. This phenomenon …

Despite all the benefits that customer relationship management (CRM) offers to companies,
various studies show high rates of failure when implementing CRM schemes. This study …

Globalization has led to a geographical concentration of economic activities, known as
territorialized networks of organizations, especially technopoles. That is why the knowledge …

The current study aims to elucidate the critical importance of preemptive market exploitability
as a bridging concept for solving the inconsistent findings on the role of entrepreneurial …

Research on ambidexterity and continuous innovation predominantly assumes a positive
relationship between ambidextrous behaviour and business performance in manufacturing …

In recent years, sales in online platforms have received huge attention from generation Z in
Indonesia, along with live streaming business model which has undergone rapid …