Cultivation analysis investigates television's contributions to viewers' conceptions of social
reality. Developed by George Gerbner in the 1960s, cultivation research continues to …

This critical analysis of the" cultivation" literature reveals 3 conceptions of the term:(a)
George Gerbner's macrosystem explanation of mass media processes and effects,(b) a …

Alles in einem Band: grundlegende Konzepte, theoretische Ansätze und empirische
Befunde der Medienwirkungsforschung. Die Autoren berücksichtigen dabei die …

The study extends research on the Proteus effect by demonstrating that avatars can prime
negative attitudes and cognition in desktop virtual settings. Experiment 1 shows that, after …

Background Digital media are pervasive in the lives of young people and provide
opportunities for them to learn about STEM. Multiple theories argue that the STEM media …

The present investigation applies cultivation theory to describe the role of viewing Grey's
Anatomy on patients' predispositions. Results demonstrate that heavy viewers of Grey's …

The medical drama is one of the most popular generic conventions in television. Turow
argues that the “formula” of early doctor shows such as Ben Casey and Dr. Kildare …

Background Medical dramas have been popular since their inception, especially among
medical students. We hypothesized that the recent increase in the availability of TV medical …

Purpose The purpose of this study is to answer the following questions: What factors
influence attitude toward green brands among Pakistani millennials? Does attitude toward …

Many US adults hold fatalistic beliefs about cancer prevention despite evidence that a large
proportion of cancer deaths are preventable. We report findings from two studies that assess …