Consumer engagement in social media brand communities: A literature review
With the prevalence of social media, a great deal of research has examined consumer
engagement in social media brand communities. However, we lack a holistic understanding …
engagement in social media brand communities. However, we lack a holistic understanding …
A multidisciplinary perspective of big data in management research
In recent years, big data has emerged as one of the prominent buzzwords in business and
management. In spite of the mounting body of research on big data across the social …
management. In spite of the mounting body of research on big data across the social …
Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers
JH Kwon, SH Jung, HJ Choi, J Kim - Journal of Product & Brand …, 2021 - emerald.com
Purpose This study aims to empirically analyze the effects of marketing communications,
such as advertisement/promotion and social network service (SNS) content, on consumer …
such as advertisement/promotion and social network service (SNS) content, on consumer …
Online food delivery companies' performance and consumers expectations during Covid-19: An investigation using machine learning approach
Online food delivery (OFD) businesses flourished during COVID-19; however, OFD
companies experienced different challenges and customers' expectations. This paper uses …
companies experienced different challenges and customers' expectations. This paper uses …
Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective
While the debate on online service failure and recovery strategies has been given
considerable attention in the marketing and information systems literature, the evolving …
considerable attention in the marketing and information systems literature, the evolving …
Polarization and acculturation in US Election 2016 outcomes–Can twitter analytics predict changes in voting preferences
Elections are among the most critical events in a national calendar. During elections,
candidates increasingly use social media platforms to engage voters. Using the 2016 US …
candidates increasingly use social media platforms to engage voters. Using the 2016 US …
Driving consumer–brand engagement and co-creation by brand interactivity
ML Cheung, GD Pires, PJ Rosenberger… - Marketing Intelligence …, 2020 - emerald.com
Driving consumer–brand engagement and co-creation by brand interactivity | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
Fluctuating attitudes and behaviors of customers toward online shopping in times of emergency: The case of Kuwait during the COVID-19 pandemic
R Alhaimer - Journal of Internet Commerce, 2022 - Taylor & Francis
This study investigates the various risk factors that alter online shopping behavior in Kuwait,
during the COVID-19 pandemic. Online questionnaires were distributed through various …
during the COVID-19 pandemic. Online questionnaires were distributed through various …
Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement
This research examines the influence of consumer online brand community engagement
(OBCE) at a time of product-harm crisis on consumers' cognitive responses and behavioral …
(OBCE) at a time of product-harm crisis on consumers' cognitive responses and behavioral …
Role of customer perceived brand ethicality in inducing engagement in online brand communities
In recent times, ethical consumerism has motivated firms to behave ethically to garner
various benefits for their brands. More specifically, firms have become more conscious of …
various benefits for their brands. More specifically, firms have become more conscious of …