Purpose The purpose of this study is to systematically review the existing literature on
Islamic marketing and its major impacts on consumer behaviours. In addition, this study …

This study adopts a novel approach by combining two complementary tools: bibliometric
method of scientific mapping and content analysis of 113 published articles on Islamic …

Background It is often argued under the umbrella of postmodern social sciences, that the
hallmarks of professionalism and rigor are grounded in hermeneutic principles of …

Purpose–Branding in faith-based consumer markets, in which marketing practices, religion,
and consumption intersect, is largely unexplored. The purpose of this paper is to investigate …

Purpose Currently, one of the most important dilemmas facing mankind is environmental
degradation and natural resource shortage. The adoption of Green Banking practices has …

Purpose The purpose of this paper is to develop an Islamic religiosity measurement which
can be applied in many various sectors and fields. Design/methodology/approach The …

Purpose Halal supply chain management (HSCM) is an emerging research area and is in
the early stage of evolution. This study aims to identify 11 critical factors towards effective …

Purpose This study aims to conceptualize the basic Islamic marketing (IM) process
according to Shari'ah, addressing some of the queries raised by scholars on halal and …

Purpose This paper aims to explore people's beliefs towards Islamic advertising.
Design/methodology/approach Being exploratory in nature, this paper applies qualitative …

Islamic marketing (IM) is gaining momentum in the development of marketing knowledge
and its practical implication to business and customer is undeniably significant. In fact, it has …