Antecedents to the Adoption of Digital Marketing by Start-Ups Under Startup-India and E-Governance Initiatives: A BRT Perspective
India is witnessing a dual transformation marked by technological advancements and a
surge in entrepreneurial activity following the launch of various e-governance schemes and …
surge in entrepreneurial activity following the launch of various e-governance schemes and …
Hashtag and Marketing Campaign on Twitter: From the Spectrum of Smartphone Industry Perspective
Social media has completely revolutionized how companies promote their products and
engage with their target audience. Traditionally, platforms like X (formerly Twitter) were used …
engage with their target audience. Traditionally, platforms like X (formerly Twitter) were used …