The telecommunications industry is particularly competitive and characterized by very high
churn rates. The literature on the topic is vast, but studies on the determinants of churn …

Purpose This study aims to examine the direct and indirect effects of electronic word of
mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase …

Purpose The purpose of this paper is to examine the factors that may affect consumer
intention and behaviour to purchase organic food in a non-western context …

Purpose Although the importance of halal logo in determining purchase intention has been
recognized in the marketing literature, there is a dearth of study that has examined the …

Purpose Recent years have witnessed the increasingly fierce competition amongst
smartphone brands. Hence, smartphone firms urge to prevent current consumers from …

Purpose There is a growing need to conduct more studies to understand the green purchase
behavior of cosmetics products because of its increasing trend in the emerging markets …

Purpose The present study attempts to shed some light on tourists' destination brand loyalty
(DBL) in the Malaysian ecotourism context. More specifically, this study aims to examine the …

User-generated content (UGC) and online customers' brand engagement are gaining
popularity and becoming essential tools in improving the online business. Considering its …

Purpose The purpose of this paper is to review the service quality (SQ) models established
in various empirical studies conducted across the world specifically applied to …

Purpose The purpose of this paper is to examine the factors that affect paddy farmers'
environmental citizenship behaviour (ECB) in the context of agrochemical purchase. To …