Does user-generated video content motivate individuals to visit a destination? A non-visitor typology
Νon-visitors comprise a lucrative but underexplored segment in the tourism literature. This
study fills a research gap on non-visitors by proposing a new typology contributing to a …
study fills a research gap on non-visitors by proposing a new typology contributing to a …
Antecedents and Consequences of Parasocial Relationships in Tourism Marketing: A Case Study of Social Media Influencers
FPW Lusianingrum, WNB Pertiwi… - JDM (Jurnal Dinamika …, 2024 - journal.unnes.ac.id
Most research in tourism marketing only explores planned and impulsive factors to study
visitors' travel behavior and ignores relationship aspects. This research aims to produce a …
visitors' travel behavior and ignores relationship aspects. This research aims to produce a …
Multisensory Experiential Tourism Strategies in Guangxi, China
Q Na, E Nurmalinda, R Rianto, SP Djati… - TRJ Tourism …, 2024 - trj.iptrisakti.ac.id
Analyzing the affecting factors of experiential tourism, the study aims to explore the
innovational strategies for multisensory experiential tourism. The adopted research methods …
innovational strategies for multisensory experiential tourism. The adopted research methods …
[PDF][PDF] Promoting Moroccan Heritage: Evaluating the Effectiveness of@ VisitMorocco's Instagram Strategy Based on Hardjana's Communication Metrics
C Touloun, R Ed-dali - researchgate.net
Social media plays a crucial role in enhancing the visibility and appeal of tourist
destinations. Through platforms such as Instagram, travelers can discover new and exciting …
destinations. Through platforms such as Instagram, travelers can discover new and exciting …