Social commerce, which combines the transactional side of e-commerce with social
interactions, has grown in popularity throughout the last years. Despite the fact that the issue …

This research is a comparative study of the marketing of luxury brands by social media and
by traditional media. It examines the influence of status consumption and brand equity and …

Purpose The aim of this study is to identify the relationship between employee-generated
content (EGC) and firm-generated content (FGC) in the form of LinkedIn posts, employer …

Purpose To communicate their sustainability and responsible management practices to the
public, firms can leverage digital technologies both at the organisational and managerial …

Purpose The purpose of this paper is to investigate to what extend an automated, algorithm-
based analysis of online conversations of stakeholders in social media and other Internet …

This new (third) edition of Rethinking Public Relations continues the argument of previous
editions that public relations is weak propaganda. However, while earlier editions focused …

Fandom, forgiveness and future support: YouTube apologies as crisis communication | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

Despite the massive incorporation of social media into communication strategies, there is
still much that we do not know about the type of content that stakeholders expect to receive …

This case study analyzed Twitter posts from the# JusticeForBradsWife campaign against the
Cracker Barrel (CB) restaurant chain. Participants in the counterinstitutional movement …

This study is a public relations inquiry that aims to describe the use of social media by
government public relations to bridge the digital divide that affects people with social welfare …