Social Movements and Solidarity Structures in Crisis-Ridden Greece explores the rich
grassroots experience of social movements in Greece between 2008 and 2016. The harsh …

Marketing in general can have greater influence if a new, yet old, perspective on marketing
is adopted—something akin to the original orientation of marketing. Adopting George Fisk's …

In the intensifying debate between degrowth and green growth, many recognize that
degrowth is more effective in meeting the climate catastrophe. However, concerns about …

Food waste is a problem that occurs throughout the supply chain, squandering natural
resources, and contributing to greenhouse gas (GHG) emissions. While attention has been …

Our research study investigates how expressions and acts of kindness are leveraged
through non-monetary value exchange practices to improve individual and community well …

This commentary offers a timely exploration of participatory food provisioning via emerging
food technologies. Through an in-depth analysis of case studies of these technologies, we …

Alternative economies can significantly contribute to societal flourishing, but the potential
dark sides should also be considered. As shared commitments are the foundation of …

What fuels capitalism and what stops it from collapsing? Does marketing communications
support and sustain the economic and political status quo? This book is not about describing …

Consumer culture theory (CCT) research investigates the formation, operation, and
transformation of contemporary markets, and also the modes of exchange and types of value …

Subalterns constitute the large majority of the members of any social system and are closely
associated with the geopolitics of any geographical area. Subalterns have often created …