In a" nutrition transition", the consumption of foods high in fats and sweeteners is increasing
throughout the developing world. The transition, implicated in the rapid rise of obesity and …

At the time the first edition of this book was published, in 2005, many commentators were
already predicting the end of creative advertising. The revolution in digital communication …

Purpose–Recent liberalization of the world's textile and apparel trade policies and the
consequent changes in trade patterns posited threats to smaller textile‐and apparel …

'Bridges the academic gap between textbook and leading edge marketing thinking. It has
been substantially revised and is particularly strong on electronic media and their current …

Purpose–This research examines global advertising strategies and tactics in a global media
brand for a shared audience across seven countries (Brazil, China, France, India, South …

Much research on consumption and identity is framed by a Western perspective, and cast in
terms of the de-coupling of identity from class within a fluid postmodern consumer culture …

With the continuous development of Internet technology and the arrival of the era of big data,
social media has gradually become an indispensable part of people's lives. By the tendency …

There have been diverse arguments regarding the factors that could have an impact on
individuals' attitudes toward a specific ad, brand, or product. However, there is still no overall …

This study investigates how Thai cultural values are expressed in advertising messages.
Manifest cultural values in Thai TV commercials were compared with value clusters …

This paper reports an interpretive study of young consumers' subjective experience of
television product placement in Thailand and the UK. The discussion of findings is structured …