Purpose The digital transformation revolution has brought outstanding changes to business
organizations, especially in the digital accounting transformation domain. Consequently, the …

Big data analytics (BDA), as a new innovation tool, played an important role in helping
businesses to survive and thrive during great crises and mega disruptions like COVID-19 by …

This study sought to investigate the impacts of big data, artificial intelligence (AI), and
business intelligence (BI) on Firms'e-learning and business performance at Jordanian …

This paper empirically identifies the predictors influencing the use of promo code in Jordan.
This research extended TAM and TBP models with perceived enjoyment and brand image in …

Customers' online shopping intentions have not changed in response to technological
advancements, making it difficult for businesses and marketers to invent new strategies to …

The increasing popularity of smartphones has led to the rise of e-wallets, which allow users
to store their payment information on their devices and complete financial transactions …

The fashion and clothing sector is a highly competitive industry, where small and medium-
sized enterprises (SMEs) face numerous challenges, such as limited resources, high market …

Jordanian real estate enterprises are experiencing difficult market circumstances and an
increasingly competitive environment; following these issues, this study examines the …

The primary objective of this article is to present the findings of an experimental study on the
use of a human-like “naturalistic” avatar (of both genders) for information presentations. The …

Inspired by the Higher Education Performance Model-HEdPERF and motivated by the
limited empirical evidence on e-learning student experience, this study examines the nexus …