[PDF][PDF] K-POP IDOLS AND MARKETING: A SUCCESS STORY. ANALYSING THE EFFECTIVE PARTNERSHIPS OF BTS TOGETHER WITH KOREAN AND GLOBAL …

M Perello - Sentience, 2023 - research.euruni.edu
Korean pop music, or K-Pop, is a worldwide sensation that has drawn millions of fans from
various nations and cultures. K-Pop is a cultural industry that includes dance, fashion …