Was macht eine Marketing-Strategie aus und wodurch unterscheidet sie sich von
Unternehmensstrategien? Der Marketingnavigator des komparativen Konkurrenzvorteils …

The energy sector plays a crucial role in addressing the global challenges of achieving
sustainability by using renewable energy sources as well as by increasing energy efficiency …

Digital transformation has a profound impact on businesses and various implications for
firms. While some effectively navigate this digital shift, harnessing the benefits of modern …

Organizations constantly seek ways to improve their business processes by using digital
technologies as enablers. However, simply substituting an existing technology with a new …

Digital technologies ignite new businesses and force existing companies to restructure their
business models. Various independent academic research streams discuss the potential of …

The problem of defining the concept “business analysis in IT project” and scope of business
analysis activities are considered. The comparative analysis of three bodies of knowledge …

It is vital for financial institutions to acquire and digitally onboard customers in a user-friendly
and seamless manner. This is relevant and urgent for financial products. Despite its …

Di era disrupsi teknologi, model bisnis harus mampu beradaptasi dengan perubahan
teknologi dan perilaku konsumen. Bisnis yang tidak adaptif, akan sulit bertahan dalam …

In order to remain competitive, software companies need to continuously develop new or
advance existing products. In recent years, they have increasingly turned towards …

Buku Ajar E-Business ini disusun sebagai buku panduan komprehensif yang menjelajahi
kompleksitas dan mendalamnya tentang ilmu E-Business. Buku ini dapat digunakan oleh …