What psychological mechanisms underlie aesthetic judgements? An influential account
known as the Hedonic Marking of Fluency, later developed into a Processing Fluency …

Humans readily form social impressions, such as attractiveness and trustworthiness, from a
stranger's facial features. Understanding the provenance of these impressions has clear …

Asians are monolithically categorized under one broad racial label despite their diverse
compositions (eg, with national origins from South, East, Southeast, or West Asia). Some …

People invest precious time and resources on experiences such as watching movies or
listening to music. Yet, we still have a poor understanding of how such sensed experiences …

Abstract In the United States, there is a common stereotype associating brilliance with men.
This gender brilliance stereotype emerges early and may undermine women's engagement …

This field study examined how customer-employee interactions are affected by the
congruency between an employee's gender and the perceived gender image of the …

People tend to associate abstract visual features with basic taste qualities. This narrative
historical review critically evaluates the literature on these associations, often referred to as …

Aesthetic experience seems both regular and idiosyncratic. On one hand, there are powerful
regularities in what we tend to find attractive versus unattractive (eg, beaches versus mud …

Evaluative conditioning (EC), the change in liking towards a stimulus due to its co-
occurrence with another stimulus, is a key effect in social and cognitive psychology. Despite …

People prefer linguistic stimuli with an inward (eg BODIKA) over those with an outward
articulation dynamic (eg KODIBA), a phenomenon known as the articulatory in-out effect …