This paper reviews studies on eye movements in decision making, and compares their
observations to theoretical predictions concerning the role of attention in decision making …

Purpose The purpose of this paper is to investigate the effects of visual communications on
Instagram users' propensity to engage with image-based content through online behaviors …

Although there has been recent growing interest in the associations between measures of
visual attention and consumer choice, there is still uncertainty about the role of the first …

Mind wandering is a ubiquitous phenomenon where attention involuntarily shifts from task-
related thoughts to internal task-unrelated thoughts. Mind wandering can have negative …

To guide consumers in their decision process, especially food products often carry labels
indicating production method or nutritional content. However, past research shows that …

Visual ecology is the study of how different species perceive their visual surroundings. We
introduce the concept to consumer research and show that the micro-ecology of product …

Purpose The main purpose of this study is to analyze how consumers' visual attention to
wine label design correlates with their preferences. Accordingly, this study uses quantitative …

We review research on eye movements in decision making and show that decision makers
are subject to several visual biases such as the size, salience, position, emotional valence …

Mind wandering is a ubiquitous phenomenon where attention involuntary shifts from task-
related processing to task-unrelated thoughts. Mind wandering has negative effects on …

In everyday tasks, the choices we make incorporate complex trade-offs between conflicting
factors that affect how we will achieve our goals. Previous experimental research has used …