The purpose of this study is to explore the marketing strategies for the introduction of
Beacons technology applications (BLE) technology in businesses and how it can convert …

Purpose This paper aims to identify the impacts of brand communities on relational
outcomes such as word-of-mouth, advocacy and loyalty through the mediating effects of …

This research is to find out about brand strength for Micro, Small and Medium Enterprises in
West Java in the form of Brand Image and Identity and Brand Identity on Brand Love. This …

This article analyzes the attitudes of consumers towards the purchase of private label
products, considering their needs and requirements, the type of purchased product, reasons …

Purpose This paper aims to provide a valid insight into consumers' minds while considering
word of mouth (WOM), brand image and uniqueness as independent variables while …

The goal of this research was to build a model that evaluates the influence of affective
commitment, high-sacrifice commitment, and satisfaction on the customers' word-of-mouth …

This study's purpose was to empirically research the effect of brand image and brand love
on brand commitment, and positive word of mouth. We analyzed research data from 267 …

The study focus on the role of self-expressive branding, brand love, brand trust and brand
commitment on brand loyalty. It also identifies the strength of mediating effect of variable …

Organisational agility can play an important role in an organisation's emergent strategy for
survival in an increasingly competitive market-place. This paper examines the impact of …

The study is going to analyze the impact of customer satisfaction and brand image on brand
loyalty. The impact has been seen by the data obtained from the consumers of Gujranwala …